LBX hired by Cantrex
Montreal-based LBX has been assigned the communications account of Canadian United Floors stores and Sears Canada's floor covering centres. Both retail operations are part of Cantrex, which is majority-owned by Sears Canada. LBX won the account in a review involving an unknown number of additional agencies. The assignment includes promotional campaigns, radio advertising, point-of-purchase materials and free standing inserts. "This Canada-wide gain allows us to position our agency more and more as a reference in the retail business sector," said Paul Bergeron, general manager of LXB.