Melitta promotes 100th anniversary
Coffee company Melitta Canada has begun various promotional activities as part of the 100th anniversary of its parent company Melitta Group. The company has retained chef and media personality Trish Magwood to promote recipes involving coffee through a new website at <http://www.melittametime.ca>. The site also hosts a contest, the winner of which will receive a trip to Germany. Other marketing initiatives include a CityLine television sponsorship in English markets and an SRC Network Ricardo sponsorship in French Canada. These will run until April.