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ParticipAction hires four agencies

Not-for-profit fitness organization ParticipAction has appointed four Toronto-based firms as agencies of record. JWT will develop a multi-media brand campaign to re-introduce the program. The campaign will begin on Oct. 15. MindShare will handle the media account. Trojan One will consult on sponsorship activities. Hill & Knowlton will handle public and government relations. "To effectively revitalize ParticipAction and make it an inspiring movement for Canadians requires that we have partners who are strategic creative thinkers who understand the issue," said Kelly Murumets, president and CEO of ParticipAction.

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