MOLSON USES LOCAL ANGLE
By Adnews Staff
Toronto-based Molson Breweries launched a print campaign in Manitoba last week to play up the fact that it still makes its beer in the province. The ads, created by MacLaren McCann of Toronto, include a two-dollar rebate coupon. Labatt Breweries of Toronto closed its Winnipeg brewery last month, leaving Molson as the only major brewer in the province. Fifteen brands are made at Molson's Winnipeg plant, including Canadian, OV, Standard, Coors and Miller.
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