DAIRY FARMERS LAUNCH PROMOTION
By Adnews Staff
The Dairy Farmers Of Ontario launched a promotion this week in which the organization will give away 50,000 prizes. There are three ways to win. Instant phone-in prizes include Jetskis from Kawasaki, Ray Ban sunglasses, PlayStations from Sony and free litres of chocolate milk. Consumers can also enter a draw to win one of three Volkswagen Jetta GLs. The promotion also offers the chance to win free chocolate milk through vouchers inside four-litre milk bags. The promotion is supported by TV spots and point-of-sale materials. There is also an Internet site <http://www.milk.org> where consumers are told to call a 1-800 number to win a prize. The promotion and the advertising were created by Bratch Goehrum & Partners of Toronto.
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