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Pfizer Canada breaks new Viagra campaign

Pfizer Canada has begun a new national brand awareness campaign for Viagra using the tagline, “International language of Viagra.” The creative depicts Viagra users talking to friends in locations including a park, a bowling alley, a coffee shop and a backyard. The characters speak in gibberish, but convey that they are talking about Viagra. The series of 15-second television commercials began airing this month. The campaign was developed by Taxi Advertising.

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