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Chapter 66 opens in Montreal

A new out-of-home media company called Chapter 66 has opened in Montreal. The company offers an inventory of 500 display faces in nightclubs located in Toronto, Montreal and Vancouver. The advertising displays consist of vinyl banners seven feet by five feet in size. “Clubs have been invaded with various forms of static and digital media over the past decade, making it increasingly difficult for advertisers to stand out,” said company president Martin Poitras. “Chapter 66 breaks through the clutter and offers the most dominant and up-scale media option for advertisers.” Launch advertisers include Coors Light, Heineken, Clarins Canada, Rogers Wireless and Base Energy Drink, among others.

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