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Rouge Media Group rebrands in-bar ad division

Montreal-based Rouge Media Group has changed the name of its in-bar advertising service from Chapter 66 to Rouge Resto-Bar. "We wanted to move to a more branded house approach and simplify communication with agencies and clients," said Alison Jacobs, brand leader for the service. "We now offer the most strategic media mix within the resto-bar environment and will be announcing a new media offering in the coming weeks that will enhance our offer even more."

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