Website roundup
By Adnews Staff
Toronto-based XY Media Ventures has launched a new lifestyle website for urban men at DailyXY.com. The site takes the place of four separate sites that previously offered content specific to Montreal, Toronto, Calgary and Vancouver. The content includes stories on food, grooming, style, nightlife, health, technology, cars, travel and relationships. The site also offers various blogs, columns and social networking functions. "DailyXY is about creating an experience that is different from traditional men's media," said site editor Ben Leszcz. "Our strategy is to engage guys with intelligent content and debate, and bring them into the brand as part of the experience." The website was developed by Cloud Advertising of Toronto.