True Patriot Love Foundation hires Fuse Marketing Group
By Adnews Staff
The True Patriot Love Foundation has retained Fuse Marketing Group of Toronto as its marketing agency of record. The foundation is a non-profit organization that works to raise funds for programs aimed at members of the Canadian military and their families. The assignment includes a pro bono campaign promoting a fundraising dinner that will take place in Toronto on Nov. 10 to benefit the Military Families Fund. The dinner will include an auction of 100 military helmets painted by Canadian artists. Fuse is developing a print, online and broadcast campaign called "Defining Moments" in support of the event. "We were asked to be a part of this extraordinary project because of our not-for-profit experience and our personal affinity toward the important cause," said agency president Garo Keresteci. "With our creative platform of Defining Moments we hope to unite Canada, its people and its artistic talent to support and honour the military families of those that serve our great country."