Cundari gains CIBC Run for the Cure account
By Adnews Staff
The Canadian Breast Cancer Foundation has hired Cundari Group to handle its CIBC Run for the Cure account. Cundari won the assignment in a review involving two other unidentified agencies. The CIBC Run for the Cure is an annual event that raises funds for breast cancer research, education and awareness programs. The next event will take place on Sept. 30. “That we feel passionate about the cause goes without saying, but to now have the opportunity to work with the foundation to communicate their critical message is indeed an honour,” said agency president Garry Lee. “Cundari will help build an effective integrated campaign by building on the brand equity of the Canadian Breast Cancer Foundation CIBC Run for the Cure and creating awareness for the foundation’s new identity.”