Canadian Bar Association hires McMillan
By Adnews Staff
The Canadian Bar Association has retained Ottawa-based McMillan as its marketing agency. The agency’s first assignment is a national campaign to begin in late spring involving direct mail, email, print and online advertising. “We were looking for an agency that could recognize the intricacy of a profession that covers areas of practice, geographies, and demographics,” said Mark Schwilden, director of membership and marketing at the association. “We felt McMillan has the depth needed to reinforce our value proposition and help us meet the changing needs of our members.”
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