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Ontario Medical Association begins online promotion

The Ontario Medical Association has begun an online marketing campaign called "Thanks, Doc." The campaign, developed by McMillan of Ottawa, is intended to raise awareness of the dedication of doctors in Ontario. Its start is timed to coincide with Doctor's Day in Ontario, which is today. The promotion takes the form of a puzzle that consumers can work on collaboratively. Visitors to the website at <http://www.ontariosdoctors.com/thanksdoc> will be invited to choose a puzzle piece, write a message and share it with others via social media sites. The campaign will run until the end of May.

"We love the opportunity to work with clients like the OMA, who are willing to be bold and get noticed," said Gordon McMillan, the agency's president and chief creative officer. "Thanks to their open attitude, our creative team was able to design a fresh, innovative campaign distinct from more typical 'professional day' experiences."

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