Cundari of Toronto has recently gained four new assignments. Allan Candy has hired the agency to launch its new Dessert Bites product line with social media strategy, creative, sampling programs and media strategy. Blue Cross has hired Cundari Montreal to develop an online and television advertising campaign for its travel insurance programs. The Institute of Corporate Directors has retained the firm to undertake a rebranding of the organization. Mississauga Transit has hired Cundari to conduct its marketing and communications for the next three years. "We've kicked off 2012 with these four wins that further demonstrate our expertise in attracting diverse clients, allowing us to showcase the breadth of our services," said Aldo Cundari, CEO of Cundari Group.