Regis Corporation of Minneapolis has retained Tag Idea Revolution of Toronto to handle media strategy, planning and buying for its Beauty Supply Outlet chain of beauty product supply stores. Tag won the account in a review involving an unknown number of firms. The agency's first work for the company will debut in September. "We look forward to working with BSO on a number of fronts, insights, strategy and engagement opportunities, to strengthen the brand," said Matt Orlando, president of Tag. "BSO has immense brand equity in the category and has a strong franchise group to support all brand efforts. Our goal is to leverage that and push the brand forward." Beauty Supply Outlet operates 37 franchised stores in Ontario.