Whirlpool Canada consolidates creative account at Publicis
By Adnews Staff
Appliance maker Whirlpool Canada has consolidated its Canadian creative advertising account with Publicis Canada of Toronto. The assignment includes the Maytag, Jenn-Air, Amana and KitchenAid brands. The agency received the account on the basis of its work on the Whirlpool brand. Whirlpool’s US creative work was consolidated with Publicis of New York in June. “We looked at several partners and made the decision to move all brands to Publicis based on our experience to date with the Publicis team here in Canada,” said Kathy Henderson, director of marketing at Whirlpool Canada. “Publicis has demonstrated strength in strategic planning, account service as well as creative, and was instrumental in developing a piece of global creative that did very well for us across other markets.”