Teccart Institute hires Cundari Montreal
By Adnews Staff
Montreal-based technical college the Teccart Institute has hired Cundari Montreal to create a new campaign updating the school’s brand image. This is the first time the institute has employed an ad agency. Previously its communications were handled in-house. This is also the recently-formed Cundari Montreal’s first account. The agency won the assignment on the basis of an unsolicited pitch made to the institute’s executive director and marketing staff. “We were looking for a creative strategy that could revitalize and contemporize the Teccart brand,” said Mathieu Bergeron, business development executive director at Teccart. “Cundari’s innovative approach and integrated solution fit our needs perfectly. They understand the reality and constraints of our industry and created a phenomenal campaign we are very proud of.” The campaign, which is also intended to attract applicants, consists of television, radio, print, billboard and direct mail advertising, along with open house events, a contest and Internet-based materials. The creative uses images of network cables and wall sockets. The tagline is, “Teccart Institute, connected since 1945.”