Lassonde Specialties retains GCI Group
By Adnews Staff
Montreal-based Lassonde Specialties has hired GCI Group of Toronto as its public relations agency. Lassonde is a consumer packaged goods company focused on specialty food products. GCI’s assignment is to build the company’s profile nationally. “GCI Group really immersed themselves in our business,” said Bernard Bélanger, vice-president of Lassonde. “We were impressed with their depth of industry knowledge, but also the breadth of experience. GCI’s strategic thinking and ability to seamlessly integrate with our business objectives made the decision to partner very easy.”
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