Ikea Canada promotes anniversary with furniture giveaway
Furniture retailer Ikea Canada conducted a giveaway promotion on Oct. 20 to coincide with its 30th anniversary in Canada. Approximately $50,000 worth of furniture was given away to approximately 400 people in Vancouver, Calgary, Edmonton, Ottawa, Toronto and Montreal. The locations of the giveaways were released to the public on the morning of Oct. 20 at a special website located at <http://www.ikeais30.ca>. The promotion was supported by radio and online advertising as well as public relations activities. “This campaign offered us the opportunity to have some fun around our birthday,” said Cass Hall, marketing manager at Ikea Canada. “It allowed us to stand out from our competitors in a way that truly reflects our identity and unique offer.” The events were developed by Newad in association with the company’s agencies of record, Zig and OverCat Communications. The website was constructed by Loop Media.