Healthy Canadian Networks to move into Primacy waiting rooms
By Adnews Staff
Healthy Canadian Networks of Ottawa has been signed by Primacy Management of Burlington, ON to install video display screens in the waiting areas of approximately 60 Primacy medical centres nationally. The screens will display a video program called PatientDirect TV, which consists of a 20-minute loop of information and advertising. The screens will be installed by the end of the year. “With 400 family physicians and close to 2.5 million new viewers per annum coming on-board, our health awareness and lifestyle related content will achieve a far greater reach and presence in the Canadian marketplace,” said Healthy Canadian Networks president Don Wilson. “Located exclusively in Loblaws retail locations, Primacy’s medical centres will add compelling value for potential PatientDirect TV sponsors and advertisers.”