Grand & Toy retains Publicis Canada
By Adnews Staff
Toronto-based office supply company Grand & Toy has appointed Publicis Canada as its agency of record. The assignment includes planning and creative, beginning with a new branding initiative. “The key factors in selecting Publicis were the agency’s strategic thinking, brand experience and its extensive work in the B2B field with clients such as Purolator, Rogers, Allstream and HP,” said Kevin Edwards, vice-president of marketing at Grand & Toy.
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