Endeavour retained by Dundee Bank of Canada
By Adnews Staff
Toronto-based Dundee Financial Group has appointed Endeavour, also based in Toronto, the agency of record for a new company called the Dundee Bank of Canada. The chartered bank will offer its services to Canadians through their financial and investment advisors. Endeavour is handling the launch of the company, which officially opened for business yesterday. The assignment includes creative, media strategy and media buying for a national print and online ad campaign. The agency will also handle the promotion of additional services the bank will introduce in the future.
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