Urban Marketing Collaborative wins Boston branding project
By Adnews Staff
The Boston Redevelopment Authority Board has hired Urban Marketing Collaborative of Toronto to develop branding and an identity for Downtown Crossing, a retail district in Boston. The contract will last for six to nine months. According to the board, Urban Marketing was selected based on their experience with similar projects in other cities. The agency will begin by conducting a survey of the area’s shoppers, retailers, developers and residents. The firm will work in association with staff from the City of Boston.
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