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WTM DRIVING HIGHWAY 407

Weaver, Tanner & Miller Inc. of Kitchener, Ont. hit the road late last month with the Ontario Transportation Capital Corp. WTM won the provincial government's assignment to promote Highway 407, a new toll road north of Toronto scheduled to open by the end of the year. The budget is between $500,000 and $1.2 million. The account will be serviced by WT&M's Toronto office, acting as the "creative services agency of record". WT&M will work on the account with two other firms: ad agency BAM Creative Resources and public relations firm OEB International. Both are in Toronto. The other agencies that made it to the short list in the competition were Michener & Lee, Padulo Integrated and MacPhee Jesson, Campbell, all of Toronto.

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