First Choice Haircutters retains Tag Idea Revolutions
By Adnews Staff
First Choice Haircutters has hired Tag Idea Revolutions of Markham, ON as its agency of record. The assignment includes advertising, promotions, online activities and in-store materials. Tag won the account in a review involving an unknown number of firms. The account was previously held by Padulo Integrated of Toronto. "Tag is a vibrant, innovative agency with progressive creative and strategic thinking that will help grow the First Choice Haircutters brand to a new level," said Athena Kalkanis, brand director at First Choice. First Choice Haircutters operates 440 franchise and corporate locations in Canada and in the US.
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