NIELSEN HOOKS UP WITH LANGDON STARR
By Adnews Staff
A.C. Nielsen Canada of Markham, Ont. switched its PR business earlier this month over to Langdon Starr Inc. The Toronto agency won in a competition with three other agencies because "they clearly demonstrated an understanding of how A.C. Nielsen needs to move forward to enhance and build on its leadership position in Canada," corporate communications and PR vice-president Kate Jobling says in a release.
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