RANSCOMBE SPARKS FOR CHAMPION
By Adnews Staff
Ranscombe & Co. of Toronto is launching a national ad campaign next month to plug a new product from the Champion company. The Truck Plug, which was put on the market last fall, is designed for sport utility vehicles, vans and pick-up trucks. It comes with a three-year, unlimited kilometre warranty. Ranscombe was the winner last month in a competition with two other unnamed agencies for the Champion ad account. "They were very specific about what direction we should go," marketing manager Ron Strain commented to Adnews yesterday. Champion was with SMW Advertising of Toronto for a year but decided it wanted an agency where senior managers were more involved with its account, said Strain. Champion will introduce a marine spark plug for boats in the summer. Some trade advertising will back the launch, but a more extensive campaign is being held back until next winter. Champion has its Canadian offices in Brampton, Ont. It is a division of Cooper Automotive Products, based in Houston.