BAGEL RETAILER ADVERTISES FOR THE FIRST TIME
By Adnews Staff
Toronto-based Great Canadian Bagel Ltd. launched its first-ever ad campaign earlier this month. The national campaign uses exterior transit, in-store materials and print featuring former NHL Toronto Maple Leaf captain Darryl Sittler. Great Canadian Bagel has 50 outlets across Canada. It decided to begin advertising because of the growth it has experienced across Canada over the past year, marketing director Harlie Schlein told Adnews last week. In 1995 the franchisor opened 28 stores, and since January its has opened another 14. The company began operating in 1993 with two stores. The ad campaign was created by FC&D Advertising of Toronto. The agency won the business in a competition with three other ad shops because "their proposal really met our needs financially and creatively," Schlein said. "They had a feeling of what we were looking for."