REEBOK TEAMS UP WITH THE NBA
By Adnews Staff
U.S.-based Reebok International will be marketing apparel featuring National Basketball Association team logos for at least the next three years. The jackets, warm up suits, T-shirts and hats will be available in Canada and the U.S. next August. North American TV advertising for the clothing will begin at that time featuring basketball stars such as Shawn Kemp of the Seattle Supersonics. The ads will be created by Leo Burnett Company of Chicago and localized by the agency's Toronto office for the Canadian market.
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