RAPTORS GET READY FOR SEASON
By Adnews Staff
The Toronto Raptors of the National Basketball Association launched a campaign earlier this month to promote the team's first season, which is now underway with exhibition games. The ad push uses billboards, newspaper, radio and transit created by BOOM Design of Toronto, with the headline "Season One." The agency is also designing game tickets, schedules and a media guide. The media buy was done by E&A Media Management of Toronto. BOOM was given the Raptors' business last May.
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