MIDAS ENLISTS JWT
By Adnews Staff
U.S.-based Midas International Corporation has chosen J. Walter Thompson's Chicago office as its new agency in the U.S. But the move doesn't affect Canada, according to Canadian advertising and promotions director Richard Miller who says advertising north of the border is "totally Canadian driven." Ads in Canada are created by Ogilvy & Mather Advertising of Toronto. The Chicago office of Wells Rich Greene BDDP had the Midas business for 25 years. The agency had both the national and local accounts until 1993 when the two were separated. Now 14 regional agencies have the local dealers' portion of the account.
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