COMPANIES TO RAISE MONEY FOR BREAST CANCER
By Adnews Staff
Moxy Athletics of Toronto and Revlon Canada have joined forces to raise money for the Canadian Breast Cancer Foundation. The duo is introducing the Revlon Kiss for the Cure Bodywear Collection next spring, which includes six pieces of women's clothing made by Moxy. The apparel will sell from $35 to $85, with a percentage of each sale going to the breast cancer foundation. Advertising for the line will begin in the spring, probably in fashion and sports magazines, although a schedule hasn't been confirmed. The ads will be created by McBlain & Associates of Toronto. Revlon launched the Revlon Kiss for the Cure lipstick campaign last year, in which a dollar was donated to the foundation for every Kiss for the Cure lipstick sold.