CAE BUYS CLEANING MACHINERY BUSINESS
By Adnews Staff
Toronto-based CAE Inc., a company best known for making pilot training simulators, has taken another step in expanding its product line by buying Ransohoff Co. of Cincinnati. Ransohoff is a maker of environmentally friendly equipment for cleaning machinery. The company has sold about 12,000 of its machines to the automotive parts, housewares and metal-working industries, for annual sales of $32 million(US). CAE is hoping that most metal-working industries will trade in their old equipment for Ransohoff's line. Ransohoff will join CAE's Industrial Technologies Group which also has the Trislot division in Belgium and the ScreenPlates divisions in Canada, the U.S., Sweden, Finland and the Netherlands. They make equipment that is used to separate chemicals. The CAE family also includes the Machinery division which fabricates wood products in Canada and the Vanguard division which reconditions railway axles in Canada, the U.S. and Australia. At the beginning of May CAE launched its first corporate image campaign in its 48-year history, as part of an effort to grow and expand into new markets. The print, television and in-flight campaign was handled by Saatchi & Saatchi Advertising of Toronto.