CAMPAIGN IS FULL OF STUFF
By Adnews Staff
Leo Burnett Company of Toronto launched a TV campaign last week for Pillsbury Canada that really sticks. The three ads promoting Pillsbury Pizza Pops are product comparison spoofs targeting teens. In one spot, for example, a boy throws a competitor's product against a wall and it just bounces off, presumably because it isn't filled with enough ingredients. When he throws a well-loaded Pillsbury Pizza Pop it leaves a big gooey mess on the wall. The tag line in the commercials is "more stuff."
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