DRUG STORE CHAIN HAS THE ANSWERS
By Adnews Staff
Pharma Plus Drugmarts of Mississauga, Ont. will launch a TV campaign the last week of this month to promote its Pharma Answers program which went into action Sept. 20. The program features a 1-800 number to reach a Pharma Plus pharmacist 24 hours a day, seven days a week. Shelf signs help consumers choose the correct over-the-counter medication. Fact sheets are given to customers explaining how to use their prescription medication and advising on possible side effects. Flyer and in-store advertising began this week to introduce the program. Advertising for Pharma Plus is done by Roche Macaulay & Partners Advertising of Toronto. Pharma Plus is owned by Oshawa Foods and has 148 stores in Ontario and Winnipeg.
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