Revlon conducts Love Is On campaign
By Adnews Staff
Cosmetics company Revlon Canada recently conducted a cinema campaign called "Love Is On." Developed by Toronto-based Maxus in association with Vengo of New York, the campaign consisted of a pre-show video displayed in Cineplex theatres. In some locations, consumers also participated in a customized audience participation trivia game based on romance movies. Winners received samples of Revlon's Ultra HDTM lipstick from a branded vending machine in the theatre lobby. Consumers could also use a touch screen to receive a coupon from the vending machine.
"We knew that we would celebrate love in a highly engaging and innovative way when we began our 'Love Is On' movement," said Wendy Montgomery, vice-president of marketing at Revlon Canada. "This partnership gave us the opportunity to inspire love, captivate her imagination and take her on a journey from the moment she puts on Revlon makeup."