STUDY LOOKS AT FUTURE OF CDNA, NMB
By Adnews Staff
A glimpse at the future of the Canadian Daily Newspaper Association and the Newspaper Marketing Bureau will given today in Toronto. The results of a recent study carried out by The Media Consulting Group will be released. This study was designed to identify leadership profiles, the needs of and best structure for each group, and level of dues preferred by members. The CDNA is a lobbying group which holds annual meetings at which publishers discuss issues facing newspapers. The NMB sells newspapers to advertisers; its responsibilities include NADbank, an annual study of daily newspaper readership in Canada. In July the NMB announced it was planning to look for more help in putting together NADbank. This announcement came a day after PMB Print Measurement Bureau, which measures readership of magazines and national newspapers, announced it was starting a daily newspaper study in seven Quebec cities. These are markets in which seven daily newspapers represented by Montreal-based Probec cancelled their NMB and NADbank memberships after becoming dissatisfied with certain findings of the latest NADbank study. Probec is a major sponsor of the new PMB newspaper study.