BC GROUP IS AMA CHAPTER OF THE YEAR, BREWER IS TOP MARKETER
By Adnews Staff
The Columbia Brewery of Vancouver has been named Marketer of the Year by the B.C. Chapter of the American Marketing Association. The company is receiving the award because of its successful brand-building of its Kokannee beer. The BCAMA itself has won a top honor: AMA Chapter of the Year. The award will be presented at the B.C. chapter's 25th anniversary dinner on Sept. 21. This is the first time a Canadian chapter has won the award in its 22-year history. It is also the first chapter to excel in every category of judging criteria: chapter management, financial performance, chapter programming, special activities, communications, membership, membership satisfaction and collegiate activities.
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