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SANTA FE SERVES UP MEXICAN TREATS AND TRIPS

Santa Fé Beverage Co. is once again giving Ontarians a taste of Mexico in a promotion for Corona beer that began Aug. 15. In a repetition of a promo started last year, purchasers of the brew receive a bag of Old El Paso Nachips from Primo Foods. Sunquest Vacations has joined in this year, offering Corona purchasers a chance to win a trip for six to Mexico's Lambada beaches, or an instant win prize of a trip for two to Mexico. Signs in grocery stores and Liquor Control Board of Ontario outlets are promoting the deal. The P-O-P materials were created by Vickers & Benson Advertising of Toronto. Marketing Initiatives of Toronto handled the promotion. Santa Fé Beverage Co. is a division of Molson Breweries.

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