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Primo Foods sponsors Toronto Raptors, FC

By Adnews Staff

Primo Foods of Toronto has signed an agreement with Maple Leaf Sports & Entertainment to become the official pasta sponsor of the Toronto Raptors basketball team and the Toronto FC soccer team. As part of this sponsorship, Primo will participate in a series of promotional and brand advertising initiatives over the course of the two sports seasons at Air Canada Centre and BMO Field.

"The Toronto Raptors and Toronto FC add an exciting dimension and highly visible element to out marketing," said John Porco, chief operating officer at Primo Foods. "We are honoured to have the Primo Foods brand associated with these teams.

February 10, 2014

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