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Canadian Freestyle Ski Association retains Jive
By Adnews Staff
The Vancouver-based Canadian Freestyle Ski Association has hired Jive Communications, also based in Vancouver, as its public relations agency of record. The assignment also includes social media relations. The firm will work to increase awareness of freestyle skiing, beginning with the 2014 Olympic Winter Games, where ski halfpipe and ski slopestyle events will be contested for the first time at an Olympic Games.
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