BuzzFeed signs deal with Paid
By Adnews Staff
Online media property BuzzFeed Canada has signed an agreement with Paid to conduct influencer marketing initiatives. Through this agreement, BuzzFeed and its related brands, including Tasty, will offer access to BuzzFeed content creators for marketing efforts. Paid specializes in selecting creators who best fit each advertiser based on content type and audience demographics. It also offer a system for developing and managing influencer campaigns online.
“We are so excited to bring this new opportunity to our clients as we continue to diversify our branded content offerings in Canada,” said Nathan George, head of region for Canada at BuzzFeed. “Our team is always looking for innovative new ways to provide more customization and deeper integrations to our partners. We know they will be excited to work with new and diverse personalities who are truly passionate about telling their brand stories.”