WINNERS HAS NEW TV SPOT
By Adnews Staff
Gee, Jeffery & Partners of Toronto launched a TV campaign last week for Winners discount fashion chain. The spot is intended to show that shopping at Winners is not about paying the lowest prices but rather about getting more quality for your money. The tag line for the commercial is "Brand name labels without brand name prices". The spot shows a family running out of room for all the new clothes they bought at Winners and ending up stuffing shirts in the fridge, socks in the microwave and a wallet in the toaster. The commercial is supported by radio and print ads. Winners says it sells brand name clothing for up to 60% less than other retail chains.
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