Balzac's sponsors National Ballet
By Adnews Staff
Coffee company Balzac's Coffee Roasters has signed a sponsorship agreement with the National Ballet of Canada. Through this multi-year agreement, Balzac’s will become the official coffee sponsor of a supplier to the dance company. Balzac’s will be the exclusive coffee served at National Ballet of Canada events. In addition, the two organizations will collaborate on various marketing initiatives including sampling opportunities and on-site marketing.
“We are absolutely thrilled to announce this new partnership with the National Ballet,” said Christine Cruz-Clarke, CEO of Balzac's Coffee Roasters. “The National Ballet has such a rich history of engaging its audiences with the finest repertoires in dance. We strive for the same degree of excellence in our own field and look forward to working with them as this new season unfolds.”