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Ottawa Tourism conducts Unofficial Museums campaign

Ottawa Tourism has begun a promotion called “Unofficial Museums” intended to attract visitors to the city. The tourism organization has granted “special museum status” to 76 local festivals, restaurants, concert venues and other attractions. The effort includes a website at <http://www.heretoinspire.ca>, where the unofficial museums are listed.

“Seven of Canada's nine national museums are found in Ottawa, along with dozens of other notable museums and galleries,” said Michael Crockatt, president and CEO of Ottawa Tourism. “We're proud of our museums. They're among the best in the world. By granting museum status to 76 grassroots institutions this summer, we're showing the world the range of cultural experiences that Canada's capital has to offer and signaling to the world that Ottawa is ready for visitors.”

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