Popeyes begins 50th anniversary promotion
By Adnews Staff
Fast food chain Popeyes Louisiana Kitchen has begun a promotion to coincide with its 50th anniversary. The promotion includes a discount on five pieces of chicken, as well as an online video and a content component. Consumers can enter the contest by purchasing eligible menu items, then submitting their reciept online at <http://www.popeyes5050.ca>. Five winners will receive cash prizes of $5,000, accompanied by a $5,000 donation to a charity of the winner’s choice. The video features five couples who met in 1972, the year of the company’s founding.
“At Popeyes, we believe when guests bite into our crunchy signature fried chicken, they are automatically transported back to the original kitchen in the New Orleans suburb of Arabi,” said Amy Alarcon, vice-president of culinary innovation at the company. “Year after year, Popeyes dedicated itself to ensuring the love, time, and traditions that went into making its fried chicken in 1972 remain the same today. We have stayed constant in our craft of making great chicken by marinating for 12 hours and hand battering and hand breading our signature fried chicken in our kitchens around the world. This love of the food is what has given Popeyes fried chicken its signature crunch for 50 years.”