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New chief creative officer at Cossette

Cossette has appointed Driscoll Reid to the position of chief creative officer. He will head the agency’s creative activities in Toronto and Vancouver. Reid was most recently senior creative director at Airbnb. Prior to that, he was an executive creative director at Sid Lee and a creative director at 72andSunny. He has also worked at Wieden & Kennedy and TBWA Chiat Day, and as a freelance creative director. Previous chief creative officer Sabaa Quao has moved to the enlarged position of chief creative and innovation officer.

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