Watier conducts influencer campaign
By Rob Bale
Watier, a maker of skincare and beauty products, has begun an influencer campaign in support of its Age Control product line. According to the company, the theme of the initiative is that “any age is the perfect number.” Influencers participating in the campaign include lifestyle personality Anupa King and fashion model Grece Ghanem. They will appear in branded content online and in stores nationally. The effort was is being conducted in association with Strategic Objectives.
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