Tim Hortons retains Craft Public Relations
By Adnews Staff
Tim Hortons has hired Craft Public Relations of Toronto as its public relations agency of record in Canada. The firm won the account in a competitive review. The assignment includes public relations strategy and execution for the restaurant chain. Craft will service the account in Quebec in collaboration with DDMG.
“We just celebrated Craft’s fifth anniversary and I couldn’t imagine a better way to celebrate than by announcing this incredible new mandate for our agency,” said Lisa Pasquin, president of Craft. “At Craft we help great brands tell great stories, and there is perhaps no brand in Canada with a greater story than Tim Hortons. The role Tim Hortons plays in the lives of Canadians and in Canadian communities is unparalleled and it’s an honour to have the opportunity to work on this business.”