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Cossette Health rebrands as Gene

Cossette Health, the Toronto-based health practice of Cossette, has rebranded as Gene. According to the agency, the practice will continue to service all of its existing clients and will continue to be headed by managing director Joe Dee. The practice offers consulting, digital and communications services to North American clients in the health and wellness industry.

"We've had tremendous growth with Cossette Health by combining digital, science and a human-centred approach," said Pierre Delagrave, president of Gene. "It became very clear that we needed something even more specialized in the vertical. We're excited to give ourselves an entirely new identity that supports our purpose."

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